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2025 registration is now open.

Give your employees the recognition they deserve!

The Process


Participating in the ASDEOC award program

is as easy as 1 - 2 - 3! 


Step 1: Fill in the on-line application 

Step 2: Fill in the Organizational Profile

Step 3: Complete the Employee Commitment Survey

Order Your Reports


Whether you win the award or not, your survey data summary reports will provide the insights you need to make your workplace a top employer!



2025 registration is now open.
Call or send us an email if you have any questions:


NewRoads Automotive Group

Being recognized as an Employer of Choice is a great honour which enables us to reinforce one of our core values of “Employee Engagement”.  It not only tells our customers that we value them but lets them know how deeply we value our associates.  The assessment has given us insights on how to be a better employer through the survey data provided which is clear, concise and actionable.  The whole process has been a very positive experience for The NewRoads Automotive Group and we look forward  to participating in future years and ensuring that NewRoads remains an “Employer of Choice”.

Michael Croxon

President & CEO

NewRoads Automotive Group

AutoCanada Team Photo.png


Jenn Lennox, VP People and Culture explains that AutoCanada’s People & Culture Team takes the employee experience to heart by ensuring that “our Talent Acquisition members remain focused on finding the best candidates to fill roles within the organization.” She notes that a major key to success lies in having a team of individuals that align with AutoCanada’s core values.

Being a recipient of the 2024 Dealership Employer of Choice award, she says, makes everyone at AutoCanada very proud. “The award was won based on a survey of our team members and if they’re pleased to be here, that’s ultimately what we’re trying to accomplish.

Jenn Lennox

VP People and Culture



Erinwood Ford

The trophy cabinet at Erinwood Ford must be chock full: Erindale has won the Dealer Rater Canadian Dealer of the Year Award for 2017 and 2019; it’s a seven-time Ford Diamond Award winner; the dealership won the Ford of Canada Salute to Dealer Award for Community Service, and now the Canadian AutoWorld Employer of Choice Award.

You don’t win awards unless you have a well-motivated and happy staff. Erinwood Ford dealer, Dave Raymond agrees. His recipe: hire the right people.

Dave Raymond


Erinwood Ford

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