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2024 registration is now closed.

Give your employees the recognition they deserve!

The Process


Participating in the ASDEOC award is as easy as 1 - 2 - 3! 


Step 1: Fill in the on-line application 

Step 2: Fill in the Company Profile

Step 3: Complete the Employee Commitment Survey

Order Your Reports


Whether you win the award or not, your survey data summary reports will provide the insights you need to make your workplace a top employer!



2024 registration is now closed.
Call or send us an email if you have any questions:


NewRoads Automotive Group

Being recognized as an Employer of Choice is a great honour which enables us to reinforce one of our core values of “Employee Engagement”.  It not only tells our customers that we value them but lets them know how deeply we value our associates.  The assessment has given us insights on how to be a better employer through the survey data provided which is clear, concise and actionable.  The whole process has been a very positive experience for The NewRoads Automotive Group and we look forward  to participating in future years and ensuring that NewRoads remains an “Employer of Choice”.

Michael Croxon

President & CEO

NewRoads Automotive Group


Bramgate Automotive Inc.

“Competition in the marketplace is focused on attracting loyal customers and retaining excellent employees. In fact, engaged employees lead to repeat customers. The CAWEOC competition forced our group to check all aspects of employee engagement and to sharpen our focus where necessary. Winning the award was a resounding confirmation of our strategy. There is no doubt that the CAWEOC award brings a high level of prestige to the dealership and its employees as well as a positive impact to the bottom line.”


Roberto Fazio

VP Finance & Administration

Bramgate Automotive Inc.


Erinwood Ford

The trophy cabinet at Erinwood Ford must be chock full: Erindale has won the Dealer Rater Canadian Dealer of the Year Award for 2017 and 2019; it’s a seven-time Ford Diamond Award winner; the dealership won the Ford of Canada Salute to Dealer Award for Community Service, and now the Canadian AutoWorld Employer of Choice Award.

You don’t win awards unless you have a well-motivated and happy staff. Erinwood Ford dealer, Dave Raymond agrees. His recipe: hire the right people.

Dave Raymond


Erinwood Ford

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